Patanjali Foods’ Strategic Move: Acquisition of Patanjali Ayurved’s Non-Food Business

In a significant development for the Indian FMCG sector, Patanjali Foods Limited has received an in-principle approval to evaluate the acquisition of the non-food business from its promoter group company, Patanjali Ayurved Limited (PAL). This move is poised to reshape the market dynamics, leveraging synergies within the Patanjali group to enhance its competitive edge.

Details of the Proposal

The proposal involves acquiring PAL’s non-food segments, which include personal care products such as hair care, skin care, and dental care, as well as herbal home care items like incense sticks and puja essentials​​. This strategic acquisition aims to diversify Patanjali Foods’ product portfolio beyond its current focus on edible oils and food products.


Financial and Strategic Implications

Patanjali Foods, a prominent player in the edible oils sector, has previously undertaken several strategic acquisitions to bolster its market presence. For instance, it acquired the biscuits business of Patanjali Natural Biscuits Private Limited for INR 60.03 crore in May 2021, and subsequently, the noodles and breakfast cereals business for INR 3.50 crore in June 2021. The most substantial acquisition was the food business from Patanjali Ayurved for INR 690 crore in May 2022.

The potential acquisition of PAL’s non-food business is expected to provide significant synergies, enhancing revenue and EBITDA growth for Patanjali Foods. The board has authorized a thorough due diligence process, including the appointment of professionals to negotiate terms and conditions and report findings for further consideration​.

Market Reaction

Following the announcement, Patanjali Foods’ shares surged, reflecting investor confidence in the strategic direction of the company. The market anticipates that the integration of PAL’s non-food portfolio will not only diversify Patanjali Foods’ offerings but also strengthen its brand positioning in the highly competitive FMCG market.

Broader Industry Context

The acquisition aligns with the broader trend of consolidation and strategic realignments within the Indian FMCG sector. Companies are increasingly looking to diversify their portfolios to mitigate risks and capitalize on synergies. Patanjali’s move can be seen as a step towards creating a more holistic and integrated product ecosystem, leveraging its strong brand equity built on Ayurveda and natural products​.

Future Prospects

As discussions progress, stakeholders are closely watching the developments. The successful integration of PAL’s non-food business could set a precedent for future intra-group mergers and acquisitions within the Indian corporate landscape. The deal is expected to bring operational efficiencies and broaden the consumer base, further solidifying Patanjali’s market presence​.


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