OLX Business Model: How does OLX Make Money?

Amsterdam is home to the OLX Group, an online marketplace with Dutch legal status. OnLine eXchange was the original name of the OLX consumer brand in 2006. Prosus, Naspers’ international assets subsidiary, is the owner of OLX Group. The company was founded by Fabrice Grinda and Alec Oxenford as a Craigslist substitute for international users. 2006 saw the founding of OLX.


OLX Company Details

Company Name OLX
Origin Country Argentina
Founded 2006
Founders Alec Oxenford, Fabrice Grinda
CEO Tim Hilpert
Headquarters Amsterdam, Netherlands
Industry Online Marketplace
Key Offerings Buying and Selling Used Goods, Classified Ads
Number of Employees Over 1,000 (as of last update)
Official Website www.olx.com

OLX Business Model

OLX operates on a basic classified listing model, much like Craigslist. The C2C (Consumer-to-Consumer) business strategy of OLX is built around a straightforward classified website. In contrast to Craigslist, the revenue model is significantly different because it features a parallel system for users that runs alongside one another. Like an actual advertising, the platform lets sellers upload photographs of their products along with text descriptions.

Additionally, buyers can negotiate a price with the vendor directly, make a purchase, and interact with them. To choose the best seller in terms of both product quality and price to complete the transaction, the buyer can pursue several alternatives to the main goods.

The OLX business model operates as follows if we dissect it into its component parts:

  • OLX’s business model is scale-dependent.
  • The website serves as a marketplace for classified ads, allowing users to purchase and sell things.
  • Large sums of money are spent by OLX in an effort to increase user traffic as well as the frequency and quantity of listings.
  • The huge volume of traffic is utilized to generate income by charging for the quantity of clicks and searches.

How does OLX make money?

OLX operates entirely differently from other online marketplaces where the website serves as an affiliate for vendors’ goods. Advertisements, sponsored links, the Google Custom Search Engine, and sponsored listings are OLX’s main revenue streams.

OLX’s revenue is primarily derived from Google Ads Monetization. To serve as an ad provider and an ad intermediary for the website, the company collaborates with partners who collaborate with Google and other ad partners.

These advertisements function in opposition to the OLX website, and the webpage itself displays the contents of the advertisement. The quantity of advertising units differs across the website’s pages.

OLX attracts a lot of users via TV and internet brand ads, OLX makes money from this large influx of users. Until the seller is eventually contacted and a transaction is completed, it bases this on the following metrics: Cost per Thousand Impressions (CPM), Cost per Click (CPC), and Cost per View for video advertisements on both its home page and specific product pages.

Key Aspects

Traffic Share of OLX by Device: Naturally, mobile devices generate more traffic to OLX than do desktop and laptop computers. In September 2022, 41% of OLX visitors came from computers, while 59% came from mobile devices, as reported by SEMRUSH.

Custom Search Engine for Google: Customers can search for products using the search box on the OLX page. The initial two or three results are through Google when they conduct any search, and the results are optimized with the Google custom search engine monetization of Adsense.

Google Adsense: OLX plays a completely different game than other online marketplaces where the website serves as an affiliate for vendors’ goods. Google Adsense Monetization, Google Custom Search Engine, Sponsored Listings, and Sponsored Links are OLX’s main revenue streams. Google offers publishers such as OLX the ability to deliver media adverts through its advertisement placement tool, Google Adsense.

The Prospects for the OLX Future

Though these three countries together account for less than half of OLX’s profits, Brazil, India, and Poland represent the company’s largest power spread. Focusing on an online mega-mart in less developed or developing nations is Oxenford’s primary strategy behind OLX, given the abundance of prospects in these regions. He doesn’t want to face any competition along the way and compete against the US or UK’s heavyweights.


The market has embraced OLX with open arms, and it has undoubtedly established a solid reputation and a sizable user base. As a classified portal, OLX has maintained a unique and distinctive functioning. The primary source of income for OLX is Google Ads monetization and Premium listings.