Cult Fit Business Model: How does Cult Fit Make Money?’s awesome vibe comes from founders Mukesh Bansal and Ankit Nagori, the brains behind Myntra. They launched in 2016, with Mukesh taking the lead as CEO. Known for starting successful tech and online shopping ventures, Mukesh is all about shaking things up and making waves in the business world. Ankit Nagori, the fitness enthusiast in, has a background in playing football professionally. Teaming up with tech guru Mukesh Bansal, they bring a unique blend to

Since kicking off in 2016, this Indian fitness startup has been on fire. Their special approach to fitness stands out from the crowd. With support from Tata Digital, they’re expanding through franchises and aiming to turn a profit by mid-2023. Despite facing losses, their revenue keeps growing, showing that more and more people are embracing what they offer.

Cult Fit

CultFit Company Details

Origin Country India
Established year 2016
CEO Mukesh Bansal
Headquarters Bangalore
Founder Mukesh Bansal and Ankit Nagori,
Revenue Rs 694 crore
Number of Employees 1,000-5,000
Products Health and fitness products

Branding Fitness:’s logo stands out with a big white “C” on a bright blue background – it’s simple but catches your eye and sticks in your memory. The name “” is catchy, suggesting it’s a group of people who are into fitness and reaching goals together. But what really gets you? Their tagline: “Be better every day.” “Step by step, helps you get healthier daily. It’s not just an app; it’s your everyday partner, inspiring you to live a fitter, happier life.” Revenue and Business Model: earns money primarily through subscriptions, where users sign up for monthly or yearly memberships to access personalized workout plans, track their progress, and connect with a supportive community. New users can test the platform with a free trial before committing.

Additionally, boosts its revenue by selling merchandise. This two-pronged approach ensures financial stability and allows for continuous improvement and expansion of the app. In essence, it’s about simultaneously fostering physical fitness and financial health.

How is Reaching Their Target Audience: knows the marketing game well, using smart strategies to bring in users:

  • Influencer Partnerships:fit excels in marketing by collaborating with popular fitness influencers and celebrities. These influencers act as ambassadors, endorsing to their large audience of followers. Their endorsement carries weight because they are already known for their dedication to fitness, making it more trustworthy and appealing to potential users.
  • Social Media Mastery:fit stands out on Instagram and Facebook. They share inspiring stuff to keep users hooked. They keep the community engaged from fitness tips to cool features and deals. It’s not just about workouts; it’s about living healthy, and shows that well on social media.
  • Referral Program:fit rewards users for inviting friends. When someone brings in a friend, they get rewards, encouraging them to share their good experiences. This helps build a community within and grows the app, benefiting current and new members.
  • Free Trial Period:fit lets users try the app for free before committing. New users can explore all the features without any risk. This helps them feel confident about signing up and decide if is right for their fitness journey.
  • Community Building:fit is more than just a fitness app; it’s about belonging. They create a community where users connect, help each other, and share their fitness journeys through forums, challenges, and support groups. This community keeps users engaged and attracts new ones seeking support to reach their goals. It’s not just about the app but the people and support that come with it, helping everyone succeed together.’s Plans for Growth and Expansion: has big plans for the future of fitness apps. They want to visit new places, add cool features, partner with famous people and brands, and use new tech. They also plan to open in smaller areas using franchises. The exciting news is they’re thinking about going public in the next 12 to 18 months, aiming to make a profit by mid-2023. So, isn’t just about workouts; it’s also aiming to be a big deal in business.

Conclusion: improved fitness apps by focusing on you. They offer personalized workouts, nutrition plans, progress tracking, and a friendly community. In a busy market, they grabbed attention and kept users interested, showing their approach works for those serious about fitness. It’s more than just an app; it’s your fitness buddy, making healthy living feel personal and doable.