Urban Ladder Business Model: How does Urban Ladder Make Money?

Bangalore, India, serves as the headquarters of Urban Ladder, an omnichannel furniture and décor retailer founded in 2012. Ashish Goel and Rajiv Srivatsa started the business, which offers well-chosen furniture items and solutions for home décor. In addition to its 50 physical locations in India—including Mumbai, Delhi-NCR, Pune, Hyderabad, Bengaluru, and Chennai—Urban Ladder also maintains an online presence in other places.

There are 35 distinct categories with around 5,000 styles, ranging from living to dining to bedroom to study. Considered to be one of the primary growth drivers, Urban Ladder raised $77 million in capital and decided to invest heavily in technology.


Urban Ladder Company Details

Company Name Urban Ladder
Origin Country India
Founded 2012
Founders Ashish Goel, Rajiv Srivatsa
CEO Abhiraj Singh Bhal
Headquarters Bengaluru, Karnataka, India
Industry Furniture, E-commerce
Key Offerings Furniture, Home Decor
Number of Employees Over 1,000 (as of last update)
Official Website www.urbanladder.com


Rajiv Srivatsa and Ashish Goel (CEO) co-founded Urban Ladder Home Decor Solutions in July 2012. Before joining McKinsey & Company, Ashish Goel was the CEO of Amar Chitra Katha. Before working with Yahoo! and Cognizant, Rajiv Srivatsa was a co-founder of Urban Ladder.

In 2012, Urban Ladder was founded as an online-only firm, offering over 5000 designs in 35 categories, including living, bedroom, dining, study, and decor. To become an omnichannel brand, Urban Ladder did, however, transition to offline retail in 2017. On July 8, 2017, it launched its first flagship location in Bangalore.

How does it work?

Urban Ladder places a premium on style and quality while providing a carefully chosen assortment of furnishings. Their business strategy combines user-friendly interfaces, thorough product descriptions, plus high-resolution photos to give customers a flawless online buying experience. By building brick-and-mortar Experience Centers, Urban Ladder has adopted an omnichannel strategy by enabling customers to physically engage with furniture before making a purchase. Urban Ladder stands out for its distinctive fusion of an online and real presence.

Urban Ladder Business model

Urban Ladder distributes its products using both retail and online business approaches. The company has also listed its goods on online retailers like Amazon and Flipkart. Customers can trade in their old furniture for new pieces through Urban Ladder’s furniture exchange offerings, which are made possible in collaboration with Zefo and Quikr. HomeLane and GoZefo have joined forces with Urban Ladder to serve as their distribution partners.

Urban Ladder has a straightforward yet creative business model to operate through the e-commerce channel, allowing customers to select furniture and home décor items based on their preferences. According to the order details, the furniture is delivered, and the products are installed. The first sofa testing method in the business was recently started in a customer’s house. It demonstrates your willingness to go above and beyond to provide the finest value for the consumer.

The buyer can select furniture and other items based on their preferences. Laying and installation are two distinctive ways the company provides excellent items to its clients at no cost. Since they offer full solutions, they set up the product at the customer’s location after making an on-site wood purchase.

Among the most active social media users, Urban Ladder actively promotes its goods to consumers looking to shop online for goods and resources. They have advanced their portal by utilizing the platform to its fullest capacity. In 2016, Urban Interiors Urban Ladder began offering design consultancy as a service.

The Urban Ladder Design Network

In addition to its collections plus design consultations, Urban Ladder collaborates with outside designers. 3D-rendered models of its goods are made available to outside designers by the Urban Ladder Design Network. In addition, the partnered designers receive a commission whenever their clients choose Urban Ladder’s designs for their homes plus priority inventory blocking on the company’s products. As part of The Urban Ladder Design Network, Urban Ladder has over 600 design businesses on board, and the tribe grows monthly.


Urban Ladder is a home décor company and multi-channel developed mechanism. Their adaptability, scalability, and dependability have made it the perfect substitute. The public can now be informed about the new Urban Ladder invention’s digital presence. They could connect with your customers and end users through several digital platforms, such as Facebook, Instagram, Pinterest, Twitter, and LinkedIn. They have made a market for themselves.