JioMart Business Model: How does Jio Mart Make Money?

JioMart is an e-commerce business based in Navi Mumbai, Maharashtra, India. Jio Platforms and Reliance Retail first collaborated to create the company. The company started selling groceries online before branching into other product categories like lifestyle, home goods, and fashion.

December 2019 saw the soft launch of the platform. In April 2020, a prototype project was first introduced in Thane, Kalyan, and Navi Mumbai. JioMart was completely launched in 200 Indian cities and towns in May 2020. The JioMart app had more than one million downloads in a matter of days after its release.

Jio Mart

Know About Jio Mart

Indian industrialist Mukesh Ambani owns JioMart, an online retailer offering a wide range of products, including electronics, clothing, food, jewelry, furniture, cosmetics, and home & kitchen supplies. JioMart will stock anything you can think of! The headquarters of this e-commerce platform are in Navi Mumbai, Maharashtra, India. One of India’s most well-known and respected stores for consumers and customers, it began as a joint venture between Reliance Retail and Jio Platforms.

To order any item, customers can access the JioMart app or website. Customers can add the item to their cart and pay for everything. Their order will be delivered right to their door!

JioMart, associated with Reliance Retail, is an expert in satisfying customers. Their motto is maintaining client satisfaction and giving them the greatest possible purchasing experience.

JioMart Company Details

Aspect Details
Name JioMart
Founded 2020 (officially launched in 2020)
Parent Company Reliance Retail, a subsidiary of Reliance Industries
Founders Mukesh Ambani
Headquarters Mumbai, India
Industry E-commerce, Grocery
Format Online Grocery Delivery Platform
Service Area Initially focused on Indian markets
Number of Users Expanding user base, millions of app downloads
Business Model Online grocery marketplace with a focus on partnerships and digital payments

JioMart’s Business Model

JioMart’s business model has a B2B model and a B2C model. This retail chain may have the best model because it has two models, whereas the other chains only offer one B2C model.

1. B2B model

In essence, JioMart is a supply chain based on neighborhood Kirana shops. They receive orders from every Kirana store and place bulk orders with the manufacturer (following the same strategy as Walmart and Dmart). They then sell the goods to the local Kirana stores, allowing them to set their prices at the same level as Walmart. The benefit of this low-cost strategy is that JioMart and neighborhood Kirana shops both benefit from it; rather than destroying the neighborhood market, they expand alongside it.

2. B2C model

Additionally, JioMart ships its merchandise to clients who place online orders. Once more, they get what the customer orders from the neighborhood Kirana shops and deliver it to them. JioMart is, therefore, not based on an inventory model; it is based on a marketplace model that balances inventory to create a sustainable supply chain.

How does Jio Mart make money?

The foundation of Jiomart’s business is an original O2O model idea. It operates on an on-demand basis. Online to offline concepts are represented by this business model. Jiomart uses a highly original idea in this way. JioMart will establish connections with neighborhood merchants and procure the goods from the closest business in the client’s neighborhood to deliver them to the customer.

Numerous individuals, including business economists in India, highly recommend this company strategy. Nothing here will bankrupt any local merchants. This business plan encourages the empowerment of regional businesses.

As per usual, Jio unveiled a novel business idea this time. Jiomart is empowering local Kirana retailers to expand alongside it. It not only modernizes neighborhood Kirana stores but also helps them expand financially.

Since the number of WhatsApp users in India is at an all-time high and nearly everyone uses it, Jio has made this technology the centerpiece of its strategy to grow its user base. There is no minimum order requirement for clients at Jiomart. Any quantity of the item can be ordered online, and it will be delivered right to your door.

Jio plans to provide its line of items once it has gained a significant client base throughout India. JioMart is already encroaching on the nearby general stores in Kirana. Using their platform, JioMart initially advertises every store before launching their brands with steep discounts and an emphasis on Indian products (made in India). JioMart does not impose any delivery fees on orders done through their platform.

Key Features

  • A strong value chain network comprises distribution, processing, and collecting hubs throughout India.
  • Widespread network of digital commerce channels and retailers.
  • Broad and robust brand portfolio encompassing consumer goods, general merchandise, and essentials.
  • The use of a hyperlocal digital strategy to benefit merchant partners and customers.
  • Made use of retail partnerships to launch, promote, and activate new brands.


JioMart is an Indian e-commerce startup that started selling groceries online before branching into other product categories like fashion, lifestyle, and household necessities.